Spotify introduces workout classes and AMC's efforts to turn a movie theatre into a concert experience

Spotify now has workouts  

Not just playlists for your workouts, but actual workouts. They've partnered with Peloton to make 1400 curated classes available globally. You don't need dedicated Peloton equipment for these workouts – some don't require any equipment at all.  

It's available in most global markets and included with a Premium subscription. It makes the Spotify offering a more direct comparison to the Apple Music and Apple Fitness offerings.  

Instead of going to a stadium for a concert, what about going to the movie theatre?  

The question will be, how do you make this feel more exciting, inviting, enticing than just watching a livestream?   

AMC thinks they can turn the 'movie theatre' into a live entertainment portal and is launching new tech at 300 locations across the USA. The artists will be able to see, hear, and respond to the theatre audiences – so it's almost like a zoom, rather than a livestream.  

The initial lineup includes 'one night only' concerts from the likes of Paris Hilton, Kim Petras, and Bebe Rexha —so known names, but not exactly BIG names— and tickets will range from $40 to $75 depending on the artist and the location.  

Movie theatres do have incredible sound systems, and it'll be interesting to see if they get creative with how they use the big screen – maybe it's a new creative format to lean into?